Meaning
A heart colored purple. Purple carries a sense of compassion, creativity and something a little special, so this heart often expresses deep fondness, loyalty and support rather than straightforward romance.
Many K-pop fans use it as a sign of devotion to their favorite group, and it also turns up in posts about causes that adopt purple as their color: “Thank you for always being there for me 💜” Outside those circles it is simply a gentle, slightly whimsical alternative to the red heart.